Economic Times joins the list of Business Channels in India, along with CNBC-TV18, NDTV Profit and UTVi.
ET is the largest business newspaper in India and second largest in the world.
ETNow will be a convergence product, making use of the resources of ETPrint.
ETNow is headed by Andy Mukherjee, a former Bloomberg employee.
ETNow's logo was unveiled by our PM Manmohan Singh in the ET Awards function.
ETNow is expected to go on air by March'09.
Lets watch this space to see whether ETNow takes the Numero Uno position of CNBC-TV18 - in the BizChannel sphere.
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