After Reliance, Aditya Birla Group and Bharti Enterprises, Mahindra Group too dives into RETAIL pool.
Mahindra who are into the biz of tractors, utility vehicles, auto components, software, resorts, and realty have plunged into the Retail sector.
This was revealed when an recruitment Ad appeared for Mahindra Retail.
But Mahindra’s entry into retail will likely not attract the kind of opposition the other companies have because of the kind of products it wishes to sell.
It plans to sell toys, apparel, and other such products of lifestyle stuff.
In an interview with NDTVProfit, Anand Mahindra made it clear the stores would not be of Hyper types but smaller formats.
They have been dealing with brands like Lego, Nickelodeon, Mattel through distribution of kids’ apparel already, so this venture would make a lot of sense.
All the Best Wishes Mahindra!
3 comments:
Mahindra is going to enter the Retail industry this news does not give a much boost to mahindra . Already margins in all the organized retails are going down due to high rentals , price of the product .Recent news flashed was SUBHIKSHA didnt pay salary to its employees for more than 2 months. so how far there Business model in retail going to be success will be known soon
This is the time to foray into new arenas.
This is the time to gain market share.
This is the time to grow above already established leaders.
Time to foray into new arenas ,market share everything is fine . In this recession this is not a good idea . company which has more cash is the king in this market condition.
Take the case of Unitech ,DLF , Kingfisher.unitech tried to diversify into Telecom , DLF on large shopping malls , Kingfisher on Airlines .what is there position right now.
First Save your core business then you can go for a leverage to other industries.
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